But here is the weather forecast:
Temps across SA - #MetEye shows max temps today warm to hot across SA, near record temps in west coast. #Adelaide a balmy 20.2 overnight, top of 35 today. A cool change is expected on Wednesday. For all forecasts https://t.co/ZRjTJBUR9T pic.twitter.com/8cidqK5cVN— Bureau of Meteorology, South Australia (@BOM_SA) April 8, 2018
The countdown is primarily of benefit to the thoughtful public. But who are "the public"? To whom should the warm wishes be addressed, and how?
The thoughtful public combines leadership and readership.
Leadership is expressed through enlightened communication.