For inexperienced audience members, the programme notes are always too much to absorb before the curtain rises. Those persons have a tendency to be unprepared for most things. That is quite understandable whenever their prior educations have been inadequate.
Directing often involves exclusive experiences - partly if not wholly. Expressing a vision is not the same as interpreting a role.
The artistic director here spends much time listening to audiences and being challenged by them. That is how the arts progress.
A considerable amount of time is also spent by the artistic director in preventing indoctrination and other forms of brainwashing.